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OnTheMarket Claims Record Traffic

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Wed 02 Sep 2015

OnTheMarket Claims Record Traffic

OnTheMarket (OTM) reports a record breaking month of traffic for July with 5.2 million visits - an increase of 18 per cent on June.

The new portal says that it also attracted more than 2.4 million unique visitors; an increase of 17 per cent on June's figure.

Ian Springett, Chief Executive of OnTheMarket.com, said, "From a standing start just six months ago, the growth in our traffic, engagement, property stock and agent membership has been impressive. It took Zoopla three years to reach five million visits per month, even having acquired PropertyFinder, Hot Property and ThinkProperty along the way. You may have seen some commentators asserting that all we have achieved is to strengthen Rightmove as it gains traffic, agents and property stock at the expense of Zoopla as the 'dispensable number two'. However the reality is that we are on a growth path towards overtaking Zoopla and then building to provide a genuine, low-cost, alternative to Rightmove."

OnTheMarket has 5,000 offices uploading their properties.